About

Slate Foundry is a visual studio built around places.

We work with property professionals, hospitality operators, developers and destination brands to create visual stories that make spaces feel tangible before someone ever steps through the door.

Light falling across a stone wall in a private residence

Philosophy

We believe great property marketing starts with the experience. The architecture. The light. The landscape. The details. The atmosphere. The moments that make a place feel like somewhere you want to be.

Our work brings together cinematic video, photography, creative direction, editing and modern visual technology to create content built for the way people discover property today.

JM Freeman, founder of Slate Foundry

Founder

JM Freeman

Founder & Creative Director

JM has spent over a decade working with businesses across hospitality, tourism, property and lifestyle — first in marketing, now entirely in visual production.

The studio is deliberately small. Work stays close to the person making it, and every project is treated as a piece of storytelling rather than a deliverable.

Every property is different. Let's discuss what yours needs.